Yashoda Hospitals Launches ‘Donate your Extra Weight’ Campaign
in association with GHMC, ‘Save the Children’ - Charitable Organization & Sahaaya Foundation
26 September 2013, Hyderabad: Yashoda Group of Hospitals, in association with the Greater Hyderabad Municipal Corporation (GHMC), ‘Save the Children’, - independent charitable organization that helps children in needand Sahaaya Foundation launched a campaign, ‘Donate your Extra Weight’, a community health initiative by Yashoda Hospitals to create awareness in the community on health problems associated with excessive weight.
A recent study led by the Organization for Economic Co-operation and Development (OECD), ranked India at the forefront of an obesity epidemic. Statistics point to an increase in overweight or obese citizens by 20%. Currently, one in 6 women and one in 5 men are overweight in India. Indeed, there is a dire need to trim, as obesity figures are bulging dangerously at a staggering 70 million in India. In addition, according to WHO statistics, India accounts for approximately 60% of the world’s heart disease and about 6,300 Indians are diagnosed with heart diseases every day, with 40% under the age of 40 years.
As a part of the campaign, Yashoda Hospitals urge people in the community to donate their excess weight through exercise and diet. For each KG weight lost by them, Yashoda will donate Rs. 50/- to ‘Save the Children’, an independent charitable organization that helps children in need. Sahaaya Foundation, a regional NGO, is instrumental in raising awareness for the campaign.
Overweight has been associated with a number of health problems, such as high blood pressure, high blood cholesterol, diabetes, heart disease and stroke. The campaign is designed to increase awareness of fitness in the community and also create an atmosphere that develops health habits. The initiative is aimed to reduce the incidence of obesity and overweight while raising awareness of healthy lifestyle practices through preventative initiatives.
‘Donate your Extra Weight’ campaign calls on everyone in the community to be wary about the problems associated with being overweight in light of incontrovertible evidence that overweight & obesity is one of the major risk factors for heart diseases.
Interested people can participate by registering their name, date of birth, email id (if any), and height & weight with Yashoda Hospitals at various designated kiosks/counters across the city. Participants have to reduce their excess weight and come once again, after one month, to check their weight at Yashoda Hospitals. For each KG lost by the participants, Yashoda will donate Rs. 50 to ‘Save the Children’ to help children in need.